Michele V. Brier Communications

Applied Felts

	Serve as ongoing public relations department.

	Write and successfully place articles in leading trenchless technology industry trade publications.

		to view recently published feature articles.

MaxLiner

Developed integrated campaign to leverage client's product appearance on This Old House, a home-improvement series on PBS.

		Direct Mail
		Public Relations (news release, feature articles in trade publications)
		Lead generation and trade show activities.

Results:

		Significant qualified sales leads and conversions to revenue.
		Ample exposure in all leading trade publications, including feature article placement with photo.

to read a feature article.

to view a direct mail postcard.

	to see a video of MaxLiner on This Old House.
	to read a news release.